About Us

We are Bracell Foundation and we believe in the potential of each person

We work to harness the transformative power of education, since the beginning of life, so that all children can realize their full potential and improve their lives -in the present and in the future.

We are a private non-profit organization, founded in 2023. We are part of the ecosystem of Tanoto Foundation, founded by Sukanto Tanoto and Tinah Bingei Tanoto. As its affiliate, our actions are guided by its vision and principles.

Our foundation sprang from the growth and consolidation of Bracell, a Brazilian company that produces pulp and tissue paper. As part of the RGE Group created by Sukanto Tonoto, Bracell is committed to Brazil`s long-term development.

On behalf of transformative education

Our focus is early childhood education, especially preschool. Successful policies depend on effective actions and good management, which is why we also support initiatives aimed at early childhood comprehensive policies and leadership development.

Our actions are aligned with three UN Sustainable Development Goals (SDGs): SDG 4- Quality Education, SDG 10- Reduced Inequalities and SDG 17- Partnerships and Means of Implementation.

Where we operate

We support initiatives in various Brazilian territories.

In collaboration with local governments, third sector organizations and universities, we develop solutions to specific local challenges related to our pillars of action.

Our team

Learn more about the people who make up the Bracell Foundation.

Eduardo de Campos Queiroz

CEO
Head of Bracell Foundation

Since 2002, Eduardo has dedicated himself to the area of Education. In the third sector, he led Outward Bound in Brazil and Mexico, Maria Cecilia Souto Vidigal Foundation (FMCSV) and was Vice President for Latin America and the Caribbean at United Way Worldwide. He was advisor to ESPRO, United Way Brasil, and is currently a board member of the Early Childhood Development Action Network (ECDAN). In the public sector, he worked at the São Paulo State Secretariat for Education and was National Secretary for Coordination and Partnerships at the Ministry of Citizenship. He has a degree in Business Administration with a specialization in Finance, from Getúlio Vargas Foundation (FGV), and a Master’s degree in Public Administration, from the Harvard Kennedy School of Government.

“Quality early childhood education is the means for all children to have the opportunity to reach their full potential”

Alejandra Meraz Velasco

Advocacy and Communication Director
Head of Advocacy and Communications

Alejandra has extensive experience in coordinating public authorities, civil society and opinion makers on behalf of better public policies.
She is an Economist by the Autonomous Technological Institute of Mexico and has a Master`s degree in Public Policy from the University of Chicago. In the public sector, she has coordinated early childhood policies and education projects. In the third sector, she was institutional and technical manager in organizations such as Fundação Abrinq, Todos Pela Educação and Centro Lemann; and researcher for Harvard University, UNESCO and the Inter-American Development Bank (IDB), among other organizations.

“It is through effective public policies that we will ensure that all children develop their potential”

We believe that everyone should have the opportunity to realize their potential and that the most effective way to improve people’s lives is through education and knowledge.

Sukanto Tanoto and Tinah Bingei Tanoto